Edge in Action: How Partners Are Growing Faster with Gamma

In this interview, host Kieran Devlin sits down with Will Morey, Managing Director of Channel at Gamma, to explore the thinking behind Gamma Edge — a comprehensive new partner initiative designed to give resellers a competitive edge in today’s challenging market.

With macroeconomic pressures, increased focus on voice security, and the growing demand for AI-powered solutions, Gamma Edge responds with a strategy rooted in listening, alignment, and tailored support. Whether you're a partner looking to scale, attract investment, or strengthen profitability, this is a must-watch conversation on the future of channel enablement.

Gamma's new partner programme — Edge — is more than just a set of perks. It's a business growth engine. In this candid interview, Will Morey walks us through how Gamma is responding to real-world partner feedback to deliver meaningful support, practical incentives, and long-term alignment. Key takeaways include:

• Partner Pulse: A co-planned growth journey, backed by data-driven insights tailored to each reseller’s business goals.
• Velocity Rebates: A generous, growth-linked rebate scheme that rewards cross-portfolio engagement and reinvests directly in partner businesses.
• Gamma Elements: A flexible toolkit of UCaaS, mobile, connectivity, cybersecurity, and IoT services, designed to suit each customer and partner use case.
• Boosts & MyGreat: Inclusive UCaaS call minutes, aggressive connectivity pricing, and a hands-on migration program that takes the operational headache off partners' plates.

Morey makes one thing clear: this isn’t about pushing product — it’s about empowering partners to realise their ambitions, with Gamma playing a trusted, enabling role every step of the way.